Label Watch

Bespoken For

Men are territorial creatures. It starts in nursery when we thump another child for taking our Lego and, as when we reach adulthood, woe betide anyone who dares park in our favourite spot.

But thanks to Ted’s Bespoken For, a new personalisation service from Ted Baker, our territorial urges have been satisfied. Tapping into the desire to let people know what’s yours, Ted’s Bespoken For lets you print up to four letters onto a range of the company’s shirts and bags.

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Our preference is for one of the company’s coloured leather satchels embossed with gold foil lettering, which hark back to days at school when you had a name tag on everything. With a range of different colours and finishes available, there’s a lot to choose from. A good excuse to indulge your narcissism. www.tedbaker.com

Words by Oliver Stratford

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