1 | New designers get a platform
The nature of LC:M means that young and emerging designers get pretty much the same exposure as the big boys, so all the best burgeoning menswear talent from across the globe does its upmost to get in on the act. Our tips for the weekend? Check out the A/W15 collections from master of print Kit Neale, Applique dynamo Alex Mullins and sports tailoring wizards Baartmans & Siegel.
2 | It demystifies Savile Row
It’s the shining gem in the crown of British menswear and the envy of Paris, Milan and New York, but Savile Row can still feel a little unapproachable. The houses’ respective LC:M shows help to smash the stuffy preconceptions and amplify why bespoke tailoring is a such a wonderful and important thing.
3 | There are parties to gatecrash
The fashionistas are in town and they need somewhere to blow off steam at the end of the day, so parties are abundant (Esquire’s is the best, of course). The guest lists are stringent and door staff burly, but don your best finery and be audacious. We’ll see you at the bar.
4 | It amplifies our rich sartorial history
Over the years, Britain has been the birthplace of countless fashion revolutions, and we’ve continued to produce one incredible designer after another. McQueen, Westwood, Smith, Bailey; all are showing, and they’re doing it alongside the new generation. It’s the whole wonderful gamut.
5 | The people watching is fantastic
Whether they admit or not, members of the fashion crowd will often try to outdo each other in the outfit stakes. This can lead to overkill, which is good news, because if you’re feeling underdressed, you can always find someone who went way too big, and laugh. Esquire’s Fashion Director Catherine Hayward has created the ingenious hashtag #doyouthinkheworksinfashion, we implore you to get it going viral.
6 | You get to see your future wardrobe
Though some of the designs may look a little absurd, elements of them will appear in the high street stores in the coming months, so pay attention. I might be a frequently appearing colour, cut, garment or detail, but there will be plenty of motifs on show, and you’ll be seeing them again very soon. It’s also a good opportunity to convince your friends you can predict the future.
7 | It’s the biggest one yet
It’s only been going for a few years, but London Collections: Men is already one of the most important events on the fashion calendar. Since 2012, it’s grown exponentially, and big brand after big brand is deciding to up sticks and show its collections in London. It’s here to stay, and we couldn’t be happier.
8 | A good excuse to dress and groom outlandishly
The trend for peacocking has thankfully been and gone, but LC:M offers you the chance to wear that coat you never thought you would, and style your hair in a way that isn’t normally socially acceptable. What’s more, you can indulge in all those treatments that some men get, but you’ve never been brave enough to try. Manicures, waxes, tans. Go on, it’s LC:M.