You have to feel sorry for clothing brands starting from scratch. With an archive of past pieces to take inspiration from it’s so much easier to get it right. Take British label Wolsey.
Founded in 1755, it equipped Captain Scott’s polar expedition, produced military garments in both world wars and has supplied knitwear to the royal family for over 75 years.
As part of its re-emergence, Wolsey is this month opening a boutique on London’s Brewer Street. The label’s new creative director Richard Bengtsson’s first collection draws on its 250-year heritage.
Consisting of a muted range of tailored staples — from a heavy linen duffel coat to a classic Harrington jacket — the colours are earthy, the fabrics soft and the detailing utilitarian. The stand-out piece is the classic club blazer (from the tailoring-led Wolsey 1755 line). (£329, wolsey.com)