Burberry has teamed up with director Steve McQueen (12 Years A Slave, Shame, Hunger) for a steamy short film to mark the launch of the brand's new fragrance Mr Burberry.
Shot at Café Royal in Picadilly, the film tells the story of a couple's lost weekend in London, starring British actor and musician Josh Whitehouse and British model and actress Amber Anderson. The soundtrack is by British singer-songwriter Benjamin Clementine who performed at Burberry's menswear show in January.
It marks McQueen's first ever commercial and came about after hitting it off with Burberry's Chief Creative and Chief Executive Officer Christopher Bailey.
"His enthusiasm is infectious and that's what attracted me into working with him on the Mr. Burberry project," McQueen explained. "I wanted to convey the idea of two people who are passionately in love, and go off on a dirty weekend. It's that moment in a relationship where all you are thinking about is each other, and all you want is to be with each other."
The fragrance itself goes on sale today, with a distinctive bottle inspired by the British-made Heritage Trench Coat and the new line also incorporates a ready-to-wear collection. Customers are able to personalise their Mr. Burberry bottle with up to three initials. Go to burberry.com for more info.