Apple Is Releasing A Red iPhone

Stop the press

Remember when everyone freaked out over the rose gold iPhone? Now, Apple has announced another color that will fly off shelves: red. It's a special edition (PRODUCT) RED collaboration available on the iPhone 7 and iPhone 7 Plus, with a portion of proceeds benefiting The Global Fund's HIV/AIDS programs.

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"Apple is the world's largest corporate donor to the Global Fund, contributing to more than $130 million as part of its partnership with (RED)," Deborah Dugan, (RED)'s CEO, said in a statement.

"Combining the global reach of the world's most loved smartphone with our efforts to provide access to life-saving ARV medication in sub-Saharan Africa, customers now have a remarkable opportunity to make a difference and contribute to the Global Fund through the purchase of this new beautiful (PRODUCT)RED iPhone."

The red iPhone, starting at $749 (£600), will be available to order in stores and online starting at 8:01am PDT on 24 March.

From: ELLE