It was only a matter of time before cult snapper brand Leica wanted a piece of the trendy instant camera pie.

And now, according to a leak from Petapixel, Leica are set to release their very own Polaroid rival, called the 'Sofort'.

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Bear Grylls//Digital Spy

It will be officially announced on 15 September,  and will be available in three colours. They're  working in conjunction with Fujifilm on Leica-branded film (the very same used in Fujifilm Instax Mini cameras, to give you an idea of the image quality you can expect) and it'll also come with a bunch of dedicated accessories and modes, including "Selfie," "Party," "Sport" or "Macro."

The price? About £240, and the film packs will cost you around a tenner. A lot of money for an insta, sure - but look at the pretty colours. 

Worth every penny.