Jil Sander. It's a name which conjures thoughts of clean-lined clothing and bright blocks of clashing colour. It's a name which does not however, bring to mind electrical goods.
That's about to change, as the brand has just launched a new all-singing, all-dancing smartphone. The handset, based on an LG platform, runs on the all-powerful Windows smartphone 7.5 operating system and comes complete with wi-fi, mp3, 16GB of memory, touch screen, flash-enabled 5MP camera and a digital compass as standard.
What's more, the sleek, reassuringly monochromatic phone (complete with a flash of trademark blue) also includes an inbuilt Jil Sander app allowing you to browse past and present collections, shop online and seek out your nearest Sander store.
The Jil Sander phone is available to buy from store.jilsander.com from tomorrow (October 7)