Designed for life

It all starts with the blank sheet of paper. In a new charity project backed by London Design Guide, 100 British-based designers have been invited to create a one-off artwork, expressing what they define as the joy of living, using a simple sheet of A4 graph paper.

Top names including Sir Terence Conran, Tom Dixon and John Pawson have contributed pieces, which will be signed, displayed and sold in a new exhibition, The Joy of Living, at London’s Somerset House until 21st March.

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The project aims to raise £50,000 for cancer charity, Maggie’s. As the charity's founder, Maggie Keswick Jencks, remarked, “Above all, what matters is not to lose the joy of living in the fear of dying.”

Great Arch lobby at Somerset House, Strand, London WC2R 1LA. From 15 – 21 March 2011, open to the public from 10am – 6pm daily

Words By Gordon McGowan

24.3092 43.2BEC 36.4970 6.4416

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