Given that New York-based Designer Karim Rashid is not known for the subtlety of his designs and Italian design company Alessi is much the same, we were unsure what to expect when we heard that the former had designed a new watch for the latter.

We were surprised, to say the least. Combining the laid-back aesthetic of a digital timepiece with the elegant simplicity of an analogue, this polyurethane watch is ideal for those who don't usually like wearing them. And at only £75, it's also very reasonable.

Kaj watch, £75 from www.alessi.co.uk