The sweet scent of Victore

There aren't many graphic design books that read like a political manifesto, but then James Victore — whose personal mantra is "Mad as hell" — is no ordinary graphic designer, as a new monograph reveals.

The freewheeling visual artist has never shied away from the nitty-gritty of his commissions (as his 1997 "Use A Condom" campaign, above, shows). He has designed book jackets, advertisements, magazine covers (he made US Esquire's revealing image of Bar Rafaeli), but he also creates personal fly-poster campaigns — such as the Mickey Mouse image below, which he used to protest about a proposed Disney takeover of New York's Times Square.

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The book, Victore: Or, Who Died And Made You Boss? collects some of the American designer's greatest hits — including his controversial "Shit To Shynola" campaign for Portfolio Center, which will appeal to fans of The Jerk — and, as you would hope for a graphic designer of his calibre, is a thing of beauty in itself.

Victore: Or, Who Died And Made You Boss? by James Victore (Abrams) is out now

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