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Earlier this week, Esquire&aposs fashion editor Gareth Scourfield was present at the public launch of heritage British label Daks&apos in-store museum, at the brand&aposs Bond Street flagship.

The evening saw a host of esteemed guests and Esquire readers take to the floors of the Daks&apos store, glugging champagne, munching canapes, exploring the museum and browsing the rails.

We caught up with Gareth and deputy chairman of Daks, Paul Dimond on the night, watch our exclusive film to see what they had to say.

www.daks.com