We can't get enough of Muji here at Esquire. The ultimate stop for last minute gifts - who knew Grandma wanted a minature wooden model set of Tokyo for Christmas? - and the brand behind one of the greatest designs of the past few decades (the gloriously simple wall-mounted cd player-come-speaker FYI) Muji has just launched its latest design innovation, and this time it's screen-based.
Which, we're relieved to reveal, isn't a dissapointment. Not a disappointment in the slightest (we must say, we were a little worried that Muji's tactile essence would be lost in digitisation). In fact, it's rather wonderful. Designed for both the iPhone and the iPad, Muji have this week launched a series of three apps (a fourth is available to Japanese customers) in a bid to "Mujify" every aspect of your life.
Featuring a Muji calendar - which does what it says on it's beautifully designed tin - the Muji Notebook - which, using the brand's distinctive range of stationary allows users to draw, write and annotate as if putting pen to paper - and, last but not least, Muji "To Go" - which covers everything from time and weather to currencies - the apps are an essential download for any global citizen worth his salt.
For more information regarding the apps simply watch the video above, or visit Muji's app minisite www.muji.com/app/
Words by Teo van den Broeke