Deodorizing the lavender whiff

Here at Esquire we know, perhaps better than anyone, the value of an eye-catching cover. It's not enough to stick any old picture of any old sleb on the front of your mag and hope for the best, the process of creating the perfect cover is a long and laborious one.

Which is not to say that it's not a labour of love. This month, a new exhibition from illustrator JP Thurlow opens in East London's KK Outlet, and it's an out-and-out celebration of the cover in all its glory. Which is unsurprising, given that the show is simply titled "100 Covers".

Advertisement - Continue Reading Below

Thurlow has painstakingly re-created 100 covers of magazines including Tank, Vogue, POP and of course Esquire. The Esquire cover Thurlow chose to replicate was put together by our magazine's founding editor Arnold Gingrich, who in the words of Thurlow "wanted to 'deodorize' the 'lavender' scent of men's mags. Gingrich basically wanted to take out the queerest parts, and I wanted to put a little of that lavender back in". Wonderful.

100 Covers by JP Thurlow opens today at THe KK Outlet, 42 Hoxton Square, London www.kkoutlet.com

Words by Teo van den Broeke

What do you think?

Common Projects Chelsea Boots
Shoes
Share
An Expert Guide To Choosing Your Perfect Autumn/Winter Boots
​The 5 classic boot styles you need to know about for Autumn ​
Style
Share
Tom Hiddleston Looks Ridiculously Dapper In The New Gucci Tailoring Campaign
No vests allowed
Fashion
Share
Four Trends You Need To Shop From Polo Ralph Lauren's New London Store
They've opened their doors to London — and fit right in​
David Bowie
Fashion
Share
The 10 Commandments Of Wearing A Suit
The sacrosanct​rules that will help you get the most out of your tailoring​
Fashion
Share
Esquire Edit: The Best of John Lewis' New PRESENTING Collection
The department store demonstrates how the high street is still a great place for new designers
Shoes
Share
Adidas' Newest High-Tech Sneaker Is A Thing Of Beauty
Introducing the Futurecraft M.F.G.
Burberry show
Fashion
Share
Welcome To The Burberry Revolution
​How one of the biggest names in menswear just changed the fashion game for good​
Nike Hyper Adapt
Shoes
Share
Nike's Self-Tying Trainers Finally Have A Release Date
​They're not the Air MAGs, though, unfortunately​​
Idris Elba
Fashion
Share
The 4 Overcoat Trends You Need To Know About This Autumn
Because there's no more important purchase at this time of year​
Best mens watches under 200
Watches
Share
The Best Watches Under £200
It used to be nigh on impossible to get a decent man's watch at this price. Once you'd tried Argos and the petrol station you were running...