There's no denying Bang & Olufsen's aesthetic credentials. Producing the sexiest electronics around for the past nine decades (before Apple jumped on the band wagon that is) B&O have this month launched a brand new, super-flat screen TV, and - though we'd expect little less - it's one of best we've seen in ages.

What with all the 3D experimentation going around these days, it's something of a relief to see a television keeping things simple. Well, sort of. The equanimously sized BeoVision 10 32” features a pair of powerful two-way speakers, an edge-lit LED backlight, a removable grille in a range of colours and a polished aluminium frame designed to make the television appear even thinner than it is. But that's the beauty of the Bang, it's not about pomp and smirkumstance, it's all about design.

To see more of The BeoVision 10 32" visit www.bang-olufsen.com Available from November 15 at Bang & Olufsen Knightsbridge, 3a 50 Brompton Road, London SW3 1BW for £4,400.

Words by Teo van den Broeke