Thankfully, it's not often you see a building transform before your very eyes - walls disintegrating and windows turning in on themselves, that kind of thing - but that's what British audio-visual art collective Seeper managed to achieve last week during a ten-minute long digital display on the side of Frank Gehry's IAC HQ.
Titled the "Lightline of Gotham", the piece (which can be viewed above) comes under the - relatively new - genre of Architectural Projection Mapping. Originally founded on the better side of the Atlantic, the medium allows real-time 3D content to be projected onto buildings to produce the illusion of movement.
Evan Grant, founder of seeper.com commented "Our aim is to recreate a Victorian sense of magician-ship, we wanted to use the contours of the IAC building as our canvas". Victorian though 3d animation projected against a modernist building may not be, there is something pretty space age about Seeper's latest work - and seeing as they're Brits making waves abroad, we thought it only proper to show our support.