A triumph of Minimalism

The automotive gurus at MINI have never been afraid of a little blue sky thought. At a private soiree in London's Soho yesterday evening the BMW-owned company unveiled the newest addition to its automotive family; the MINI Scooter E Concept.

Designed as a means of traversing clogged inner-city streets, the electric motor-powered scooter is aimed firmly at the yuppie demographic. Commendably, MINI have jumped onto the sustainable motoring bandwagon, with a vehicle that can be charged via an AC adapter at any standard power socket.

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Furthermore, the Scooter will have smart phone activation (keys are so 2009), integrating seamlessly with your iPhone and working as a route finder, music player or mobile (via the Scooter’s inbuilt ‘hands-free’ kit). So far, so futuristic.

Crucially, the designers haven’t lost sight of the key components that make MINI, MINI. With upholstered brown leather seating, a classic circular speedometer, chrome trims on the bodywork and paintwork available in matt charcoal, British Racing Green and white (emblazoned with sixties-style Mod graphics), it could well be time for a new MINI adventure.

www.mini.co.uk

Words by Max Olesker

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