Jeff Koons takes to the road with BMW

There are few artists with the same breadth of practice (or indeed, depth of pockets) as Jeff Koons. Known for his marriage to an Italian porn star and inflatable-style aluminium sculptures, Koons’ latest venture is less artistic, more automotive.

Launched earlier this week at the Centre Pompidou in Paris, Koons is the latest artist to take on the BMW ART Car project.

The design, which Koons worked in close collaboration with the BMW engineers to complete, features a series of multicoloured cosmic racing stripes - alongside graphics representing flying debris - applied by digitally printing onto car-wrapping vinyl. Koons said of the project ‘These race cars are like life, they are powerful and there is a lot of energy. You can participate with it, add to it and let yourself transcend with its energy’.

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Koons is the 17th Artist to have been involved in the BMW Art Car project, and he finds himself in good company - previous alumnus include Olafur Eliasson, Jenny Holzer and Roy Lichtenstein.

The car, a snarling BMW M3 GT2, will make its maiden voyage later this month at the legendary 24 hours of Le Mans race.

The 24 Hours of Le Mans will take place on 12-13 June in Le Mans, France.

BMW2