Sibling’s house of horror

With Pringle’s Milan unveiling – elaborate, chunky knitwear layering - D&G’s knitted overcoats, and Alexander McQueen’s avant-garde knitted ski-masks, the men’s fashion week shows have taught us to embrace all things wool for 2010.

Progressive men’s knitwear label Sibling, created by Sid Bryan, Joe Bates and Cozette McCreery, who have collectively worked for Alexander McQueen, Giles Deacon, Lanvin, Jonathan Saunders and Bella Freud, have been championing everything yarn since their 2008 debut, which saw leapard print male twin-sets, knitted biker goods and a "denim" jacket made of wool.

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The design trio invited Esquire backstage at their monster-themed shoot and video promo for their fourth collection, shot in partnership with This is Real Art, to show us just how accessible wool can be. This season Sibling champion neon hues, bold, graphic detailing and mutated shapes, their new line dripping in asymmetric shoulders, contrast piping and pulpy graphics, most notably in the case of Esquire favourite, the Fairisle knitted ski sweater spirited with skulls and monsters courtesy of longtime Marc Jacobs collaborator Will Broome. Who knew gran’s knit-one-pearl-two would become the upcoming season’s most fashionable advice. (All pictures courtesy of Sibling)

Sibling Rail Sibling