British brand Burberry's influence over New York appears to have quite literally scaled new heights today - with mayor Bloomberg even going as far as to declare today Burberry Day no less.
It's to coincide with the opening of the new 68,000 square ft Burberry America HQ at 444 Madison Avenue, which includes the installation of this 50 ft long rooftop Burberry logo - one of only six outdoor grand-fathered signage locations (those exempt from the city's strict signage laws) in New York. The official lighting of the sign takes place at a 300-guest ceremony this evening.
Burberry currently has two stores in the city, with two more scheduled to open in October this year. If you're in New York, there's 20% off everything for today only. It is Burberry Day after all.