Boy in da beige sneakers

Dizzee Rascal and long-term collaborator Ben Drury, who has produced the artwork for three of his albums, are launching their own limited-edition 'Tongue N' Cheek' Air Max 90 this Friday.

The brushed suede and leather design also features a reflective Dizzee man heel tab logo, a transparent Swoosh and a two piece rubber outsole revealing Dizzeeʼs Dirty Stank Recordings logo.

“It's stylish but simple," explains Mr Rascal. "The Air Max 90 is pretty much THE street shoe innit? It's quite sporty, but when you get the right colours you can wear it with anything. But with this one we tried to keep it quite plain so it could complete any outfit. It's functional and there was a pretty deep design process involved."

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Out this Friday 18 September exclusively at Nike’s 1948 store in Shoreditch – 1948, Arches 477-478, Batemanʼs Row, Shoreditch, London, EC2A 3HH. Tel: +44 (0)207 729 7688  (All sales proceeds will go to Tower Hamlets Summer University)