Twenty five years after Marco Cairns and his mates set up a stall selling vintage clothing at Camden Market, Duffer of St George, their classic casual label, is making a welcome return to the British fashion scene.
"We were selling vintage and dead stock clothing bought in various Army and Navy stores or thrift shops around the country," recalls Cairns. "After six months of pitching on the pavement we decided to move to our first permanent store in Portobello Road."
Cairns named his operation The Duffer of Saint George after an old boys annual, and soon style bibles such as The Face and i-D were taking notice. In time, the label cultivated a huge and loyal following in Japan.
By 1989, Duffer had relocated to the West End and was buying up dead stock sneakers and vintage sportswear from the States, which in turn allowed them to start producing their own collections.
Now, to celebrate its 25th anniversary, Duffer returns to the UK high streets with a capsule collection of core classics, from polo shirts to baseball jackets and the ubiquitous Duffer hoodie with a twist. The new collection will only be available at JD Sports and Scotts.