There are a lot of "don’ts" floating about at the moment: don’t talk to strangers, don’t forget to wash your hands, and don’t even think about trying to get a business loan. The result is we seem to be living in a world of cynics; unless, of course, you happen to be David or Clare Hieatt, the King and Queen of Positivity.
No, these are not their official titles. They are better known as founders of eco-friendly clothing brand howies, and of the inspirational project The Do Lectures. Held from September 3-7 at Fforest Farm, West Wales, the event features 20 speakers from the fields of technology, design, politics, and film to name but a few.
The thing these individuals have in common is an unblemished reputation for, well, doing things. This is reflected in their list of accomplishments, from Alastair Humphreys’ four-year, round-the-world bike trip, to Mount Everest’s binman Paul Deegan, these are people who have been handpicked for their ability to inspire.
Described by the organizers as "a cross between Burning Man, the TED lectures and Where the Wild Things Are, a kind of Glastonbury for the mind", in 20 years they hope to have developed this into a global venture, with international talks, a library, and a Do school, which perhaps explains the rather steep £1,000 price tag per ticket.
Sign up if you fancy learning how to contribute to the world we live in. Or just want a weekend that doesn’t involve Saturday at Waitrose and Sunday at Ikea.
Words by Charlie Jeffries