The W hotel group makes its first foray in Western Europe this autumn with this seriously ambitious 26-storey sail-shaped skyscraper on the Barcelona coastline.
The building, which is basically finished but won't open its doors until October, will feature a massive 473 rooms, including 67 suites, two 'Wow' suites and one 'Extreme Wow' suite - no details yet on exactly how you will be extremely wowed but it sounds like guests are advised to pack some valium.
Aside from sea or city views from almost every room, other draws include a rooftop bar from the people behind London's Boujis, an infinity pool with fully-kitted out cabanas, a spa from New York's Bliss and a second floor restaurant overlooking the beach.
An opening offer of two welcome cocktails, daily breakfast for two, complimentary appetizer or dessert with dinner, Spa gift set, access to the Ignite rooftop bar, and a room upgrade is available for €299, available for stays between October 1, 2009 and February 27, 2010. W Barcelona, Placa de la Rosa dels Vents, 1 Barcelona