BMW has proved itself very capable at producing desirable cars. In recent years, it seems to have become pretty good at making bikes too.
The BMW Cruise Bike certainly looks the part with its simple and clean design but it has some pretty strong technology to back it up.
Its aluminium frame is forged using something called hydroforming technology, with all seams smooth-welded together, and also features a telescopic fork, cantilever brake and Shimano Alivio 27-speed derailleur system.
And back to the real pull - that simple design. It's partly thanks to a neat system in which all the bike's brake and gear cables are hidden away, some of them inside the frame itself, which is available in 5 colours.
So you can choose which colour looks best mounted on your living room wall.
BMW Cruise Bike, £762, www.bmw-shop.com