For all the acres of copy written about the stuff Apple produces, it might be just as instructive to think about the stuff they don't do.

They don't produce Apple-branded clothing. They don't produce speakers or high-end headpones. And as yet they haven't produced a restrospective book packed with photos of their greatest hits, something that iconic brands from Prada to the Pet Shop Boys have all done at some point in the last decade.

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Instead that honour has fallen to Australian computer expert and fanboy Joanthan Zufi, who has published the 100 percent unathorised coffee table book Iconic: A Photographic Tribute To Apple Innovation, packed with droolingly shot pictures covering Apple's evolution from the Apple I computer to the iPhone 5.

It's something of a labour of love, all done with an eye for form as much as function – resulting in something that, if not approved by Apple,  you suspect wouldn't necessarily cause them to object.

Iconic: A photographic Trubute to Apple Innovation (Ridgewood Publishing) $75 or $300 for a copy in a special peripheral case; iconicbook.com

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