Bianchi, Fausto Coppi, the Giro d'Italia… Italy’s cycling heritage is unparalleled, which might be why Howies has chosen to emblazon its new jerseys with that great nation’s colours.
Only that isn’t il Tricolore its flying, rather it’s a cheeky nod to Y Ddraig Goch, Wales’s banner of the Red Dragon. For its S/S ’14 cycling range, the Cardigan Bay-based adventure clothing company has chosen to wear its national pride on its sleeve — so punters can wear it on their zips.
Made from a merino mix to wick away moisture, the jerseys marry their bold look with impressive technical performance. And it will make for a interesting talking point on your next espresso stop when taking on the rolling hills of Tuscany — or indeed resting to munch bara brith to help power you through Wales’s verdant valleys on a St David's Day jaunt.
Cadence LS Cycle Jersey, £79 howies.co.uk