Cycling drunk is a bad idea. Cycling with drink is a good one. Now that cycling’s popular again, designers are looking for new ways to improve cycle travel. Obviously all the standards should be there (wheels, brakes, seats, etc) but bikes are now being made with a distinct purpose in mind. And this bike was made for drink.
Called The Growler (yup), this was created by design studio J. Ruiter. Based in Michigan, the studio got its name from their founder Joey Ruiter (who clearly isn’t one for abstract brand names). Their remit is to make products that solve basic problems. These include questions like ‘why doesn’t this conference room adjust to the amount of guests?’ or, more importantly, ‘How can I carry beer on a bike without lugging a backpack around?’
The Growler solves this dilemma with a carrying pouch big enough for a half gallon sized bottle of alcohol. The bike has been designed around this pouch, so you can be sure you won't hit it while cycling. In fact, our only issue is that it currently lacks the capability to carry a six-pack (though that might make cycling a tad difficult). There’s an idea, designers of the world – make that before someone else does.