Apple sure know how to cook up a frenzy.
The tech behemoth is set to hold its annual conference this Wednesday 9 September – which you'll be able to stream live here from 6pm – announcing several products that are sure to burn a hole in your wallet.
While one key announcement is shrouded in secrecy – with Apple claiming this conference will be its "biggest yet" – there are plenty of other reasons to keep an eye on what's being announced.
Here are the products you can expect to get a mention during Wednesday's conference.
1 | The iPhone 6S and 6S Plus
The event is widely expected to introduce the new iPhone 6S, as well as the the 6S Plus. Expect new features, enhanced cameras and display alterations. Oh, and a flash for all you selfie-takers (which we're hoping is none of you).
2 | Apple TV
The Apple TV has long been due a revamp; with a rumoured app store overhaul – which will transform the current interface, as well as integrating Siri to make searching more convenient – a new remote could well be on the horizon with both an in-built microphone and increased sensitivity. Surfacing reports have suggested that Apple want to take on Netflix and Amazon in the streaming game, so it would seem remiss if an update wasn't announced.
3 | iPad Pro
Could this be the event that will officially announce the much-anticipated iPad Pro? It's possible. With a 12.9 inch display, a planned port system and wireless keyboard accesory (it's about time), we can only hope these long-gestating rumours are all confirmed on Wednesday. If the iPad receives no attention, however, expect a separate event to take place at some stage this coming October.
4 | iOS9
It's fair to assume an iOS9 release date will be unveiled with the fresh software ready and primed to launch days ahead of the 6S release. So what sort of features should you expect? Well, rumours suggest new power-saving options, fresh keyboard designs (iPad only) and a potentially game-changing multitasking feature (that Android users will already be familiar with) which allows you to use two apps at the same time. You know, for those who want to swipe right on Tinder while checking the football scores.
5 | WatchOS2
And fresh from its release last April, the Apple Watch is to be treated to its very first update. While a correlation with iOS9 should be expected, the WatchOS2 software has been rumoured to include features including a fresh clock face and a Nightstand mode which will auto-rotate your display during charging. About time.
6 | Apple News
We know it's coming at some point and more details may emerge on Wednesday for Apple's new Flipboard-style news feed service which is set to replace Apple Newstand. You'll be able to build your own bookmarks or pick categories which Apple will curate. It will be interesting to see how Apple's version will differ from the existing content feed apps that have already garnered significant followings and user loyalty. Watch this digital space.
7 | The big secret
If there's one certainty, it's that the conference will throw a few surprises our way – things that not even this list could pre-empt. Even Siri's remaing tight-lipped. Word is this year's event will be much bigger than usual which naturally means everybody is more excited than usual. Has Apple pioneered something the world is yet to see? Are we on the cusp of virtual retinal displays? An Apple spaceship? We're just days away from finding out.