When Acqua Di Parma brings out new products, it's hard not to get a little bit excited.
The Italian brand has always been an Esquire favourite thanks to its luxury feel, high-quality credentials, classic scent and drop-dead packaging.
Now it is expanding its Essenza range, adding a shampoo and shower gel (£27), face emulsion (a kind of post-shave moisturiser, £40) and deoderant spray (£27) to sit alongside the established cologne.
Five daily products that will add an instant dose of class to your morning routine while the monochrome design could just make it a contender for coolest thing you can put in your bathroom cabinet right now. The cologne itself will also be available in a new leather-cased 30ml Travel Spray (£81, below).
The kind of products that make you want to redesign your bathroom, just so it comes up to standard.
The Acqua di Parma Essenza range is available at Selfridges