Think you'd be happier if you were more like Ryan Gosling? Read on.
With 'Drive' follow-up 'Only God Forgives' on its way in July, and no apparent change to the Gosling hairstyle, it's looking like another summer of Gos ahead.
Here, we show you how to achieve Gosling's signature hairstyle - unofficially known as 'The Driver' - a modern day riff on the Steve McQueen classic.
"This hairstyle is modelled on the traditional College boy cut that suits most hair types," says Soho stylist Joe Mills. "I prefer the look with a bit of stubble but maybe leave the full beard out with this cut."
Who it suits: "Pretty much any face shape works with this classic look."
What to ask for: "The haircut needs to be cut in with some texture on the top so it does not lie too flat or too bulky," says Mills. "The more modern look is very clean cut round the back and sides with a fade on the hair line but personally I prefer the softness of the McQueen cut as I think it grows out better and looks a little less structured."
What to use: "The best product to use is a matt clay, nothing too greasy or shiny as it will take away from the cut and turn it into more of an overslick Don Draper.
How to style it: "To use, rub a small amount of the product between your hands (no more than a 2p size). Start at the back of your head and work it forwards with the palms of your hands (this stops you putting to much in the front and it not looking right) part it with your fingers as if they were a comb and you are done.
"Just be careful with the parting position which should be natural, so see where you hair naturally falls. Comb it back when wet and it should naturally part on its own. If you feel that it is a little to high or low use that as a reference point."
How to maintain it: "Maintenance-wise, it should last a good 6 weeks but with the soft edges probably 8 to 10 as the hair line isn't as obvious."
Joe Mills is the owner and stylist at Joe&Co, 7 Greens Court, Soho, London W1F 0HQ; 020 7734 7000