While you may feel like you've mastered your grooming and skincare routine, it pays to up your game during the bleaker months.
From the right way to approach your morning shave to keeping your face at its freshest, here are 10 essential grooming tips to see you through the winter.
It might seem counterproductive and, frankly, a bit pointless to apply anything featuring the word 'sun' on to your skin in the depths of winter, but your face will thank you for it (not literally, that would be terrifying).
Even at this time of year UV rays escape through the walls of fog, rain and darkness, drying out and damaging that precious skin of yours.
We suggest adding a light SPF 15 moisturiser into your daily grooming routine, a two birds one stone job that will nourish and protect, which is always nice.
£41, Lab Series
Shave after you shower
Getting your morning shave in before you jump in the shower seems like a logical sequence of events, but hold off until afterwards and your pores will be softer and less likely to become irritated by a winter shave.
Go with the grain, too... but you knew that already.
Find a winter scent
Mahogany, smoke, pine forest, burnt leaves, outer Siberia, frozen limbs and Sunday blues; all classic winter fragrance notes and ones you should look out for when picking a scent for this time of year.
We got a bit carried away there, but you should definitely look for an alternative to your usual fragrance to compliment these dark winter nights.
£86, Jo Malone
Watch out for dandruff
"But I don't have dandruff!" you bleat. Yeah, buddy, sure you don't. Protest all you want, but one of the many negatives of winter is that your scalp is particularly vulnerable to the cold, drying it out and causing the dreaded 'D' word. Don't worry, no judgement here.
One of the best ways to avoid any unwanted flakes is avoid shampooing your hair daily (the chemicals dry out your scalp) and to remember to keep your hair and skin soft by conditioning at least once a week.
Wash your face before bed
If you want to head to bed with clean slate then you're going to need a solid face wash routine, particularly if you live in the belly of a great, coal-powered beast like London, where your face and skin collect grimy pollutants throughout the day.
Start the process with ice cold water (no problem at the moment), before moving onto a light, alcohol-free face wash and remember, avoid moisturising to give your pores a chance to breath a bit.
£35, Tom Ford
Top up on vitamins
Simple but effective, Vitamin D and fish oil supplements will help to boost your immune system, lubricate your aching joints and take care of your skin; all vital when you're without any significant natural sunlight for what can feel like months.