Revealed: How Much UK Men Care About Grooming

Quite a lot, as it turns out

A recent study by Westfield polled 1,023 men in the UK to find out how they feel about the way they look, from how they deal with looking older to how much money they put into products. The results paint an interesting picture of our current attitudes towards grooming.

Age was a deciding factor in how much time men put into their appearance - while more than two thirds (67%) of men aged 16-24 said that it's important to them to take care of their looks, just a quarter (25%) of those aged 55+ said the same.

Advertisement - Continue Reading Below

As may be expected, relationship status was also a deciding factor. More than half (53%) of single men agreed that it's important to them to take care of their looks compared to just 37% of married men.

In terms of what measures men take to alter their appearance, a quarter said they would consider skin appointments to tackle ageing (and 12% already have).

The hipster beard fad was a divisive issue: over a quarter aged 16-24 love their beard and never want to part with it, but conversely, under 1 in 6 (15%) of men in UK think beards are ridiculous and would never wear one. 

Most Popular

London came out top for cosmetic intervention (no surprises there for any Northerners) where 1 in 8 men have had surgery, compared to 1 in 20 of men from other parts of the country.

Finally, although men in relationships are less concerned with taking care of their looks, they tended to spend more money on beauty products and treatments. Men in a relationship spend an average of £149.17 every three months, compared to single men who just spend an average of £53.94 every three months. After all, it's much harder to hide the fact you're still squeezing that ancient Original Source shower gel when you live with someone.

Esquire are partnered with with Estee Lauder Men's to create a Grooming edit station pop up for the Beauty Unbound series at Westfield London (Shepherds Bush).

What do you think?

Grand Seiko Hi Beat 36000 GMT Mount Iwate
Watches
Share
10 Beautiful New Watches You Should Treat Yourself To This Winter
​Your wrist assessment for AW16​
Supreme Brick
Fashion
Share
Supreme Made A Branded Brick And It's Selling for £750
This is truly the end of days, friends​​
Alexander Skarsgard
Fashion
Share
The Best Dressed Men Of The Week: Skarsgård, Hiddleston And... Woody Allen?
​See who's got it right over the past seven days
brown brogues
Shoes
Share
The 8 Pairs Of Shoes Every Man Should Own
Men's fashion might often feel like an ever-changing carousel of what's hot, what's not, and what might be hot come A/W 2032, but our edit...
Gear
Share
The Best Wireless Headphones To Stick It To Apple With
​No headphone port? No problem. Turn the iPhone 7's latest 'innovation' to your advantage by investing in a pair of top-notch wireless...
Adidas R1 NMD
Shoes
Share
One Of Adidas' Most-Coveted Trainers Is Finally Coming Back
​​Second time lucky?​
Derek Zoolander
Fashion
Share
Male Models Earn 75% Less Than Women
​​But they do have better career longevity ​
Style
Share
Style Hacks: How To Wear A Breton Top
​Three ways to master the classic pattern
Stranger Things Cast
Fashion
Share
Are The Stranger Things Kids About To Become Louis Vuitton Models?
​They hung out with the brand's creative director for an "exciting project coming up"​
H&M
Style
Share
Watch David Beckham And Kevin Hart Wreck Their Tour Bus In New H&M Video
Will they ever get to Vegas​?