Revealed: How Much UK Men Care About Grooming

Quite a lot, as it turns out

A recent study by Westfield polled 1,023 men in the UK to find out how they feel about the way they look, from how they deal with looking older to how much money they put into products. The results paint an interesting picture of our current attitudes towards grooming.

Age was a deciding factor in how much time men put into their appearance - while more than two thirds (67%) of men aged 16-24 said that it's important to them to take care of their looks, just a quarter (25%) of those aged 55+ said the same.

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As may be expected, relationship status was also a deciding factor. More than half (53%) of single men agreed that it's important to them to take care of their looks compared to just 37% of married men.

In terms of what measures men take to alter their appearance, a quarter said they would consider skin appointments to tackle ageing (and 12% already have).

The hipster beard fad was a divisive issue: over a quarter aged 16-24 love their beard and never want to part with it, but conversely, under 1 in 6 (15%) of men in UK think beards are ridiculous and would never wear one. 

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London came out top for cosmetic intervention (no surprises there for any Northerners) where 1 in 8 men have had surgery, compared to 1 in 20 of men from other parts of the country.

Finally, although men in relationships are less concerned with taking care of their looks, they tended to spend more money on beauty products and treatments. Men in a relationship spend an average of £149.17 every three months, compared to single men who just spend an average of £53.94 every three months. After all, it's much harder to hide the fact you're still squeezing that ancient Original Source shower gel when you live with someone.

Esquire are partnered with with Estee Lauder Men's to create a Grooming edit station pop up for the Beauty Unbound series at Westfield London (Shepherds Bush).