Time was when Lionel Messi was but a squat, carefree footballing savant with a working man's mullet and an endearingly bad dress sense. But then he started racking up Ballon d'ors and Champions Leagues and got tattoos and a trendy beard.
And now he's gone too far.
Over the weekend an image surfaced of Messi sporting the most popular and terrible hair trend of the year: the dreaded bleached blonde job. It's a style that seems to have gained particular credence amongst footballers, with everyone from Aaron Ramsay to Paul Pogba getting the 1998 boyband look.
Messi's wife was the guilty accomplice in Leo's botched hair crime, posting the above photo of the world's most-gifted footballer with, arguably, the world's worst haircut.
Luckily in times like these, we can all turn to Twitter to indulge in some collective keyboard bashing.