Grooming secrets from a man who knows

Eli Ankutse of grooming and skincare brand Niven & Joshua reveals the secrets of his bathroom cabinet.

“I am often asked how I got into male grooming and, to be honest, I was driven by necessity. Two good friends with a common skin complaint set out to solve it and the result of that journey was Niven & Joshua. Personally, I approach my skincare by focusing on product descriptions and solutions — if the description meets the requirements of my skin, I’ll try it, and let my skin be the judge.” (

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1 Tom Ford Neroli Portofino Soap Bar
This may be a soap bar, but it lathers like a shower gel while leaving your skin imbued with the Neroli fragrance. £25 (

2 Grant’s Golden Pomade
All Grant’s makes is pomade and it makes it very well. Perfect for multiple hair types and recreating Cary Grant-esque coiffures. £14 (

3 Aesop Amazing Face Cleanser
This cleanser’s ability to effectively clean at cool temperatures prevents the exacerbation of oily skin. £29 (

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4 Anthony Logistics Oil-Free Facial Lotion
From one of the figurehead brands of the male grooming industry, this has to be one of — if not the — best mattifiers on the market. No more shiny face. £17 (

5 Marvis Whitening Toothpaste
Classic Italian toothpaste that tastes better than any mainstream toothpaste and, dare I say it, actually works. £7 (

6. retaW Allen Body Wash
RetaW sum it up perfectly by calling it a wash for “body & soul” — a next-level showering experience. £25 (

7 Malin + Goetz Eucalyptus Deodorant
Natural, alcohol-free, aluminium-free and residual-free, this deodorant ticks all the boxes. £16 (

8 Frederic Malle  Carnal Flower
The best fragrance I’ve smelt on my skin. £130 (

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