It would be fair to say that, up until the past few years at least, West London department store Harrods was better known for its traditional take on style than it was for contemporary, high street-inspired clothing.
No longer. Following Harrods' remarkably well-received menswear makeover last year, the store has this week introduced the street-led Men's Lab, and it's a move as far from tradition as it's possible to get.
Taking shape on the store's lower ground floor alongside Harrods' rapidly expanding portfolio of contemporary designer labels, the Lab will play host to collections from a carefully curated range of mid-market and high street favourites including Topman, G-Star, Raf by Raf Simons, True Religion, Diesel, Levis and Maharishi.
Playing a not unwelcome counterpoint to the dense woods, marbles and mirrored halls of the menswear department upstairs, the artfully exposed brickwork of Harrods' Mens Lab will, no doubt, further broaden the store's appeal - and just in time for Christmas. Clever Harrods.