There are a lot of unpleasant insects in the world, but the kind we fear the most are the small brown moths that want to eat our clothes.
Men who value their wardrobe have to be ever-vigilant, which means keeping everything woollen completely clean, bagging up the things that are out of season, refreshing the moth-repellent lavender sachets that hang among the suits and jackets every six month and, in an ideal world, by having one’s wardrobe made from unvarnished cedar wood. There is, however, a new weapon in this war of attrition - Santa Maria Novella’s ‘Cartine odorose per preservare la lana’ (translation: fragrant paper cards for the preservation of wool).
The idea is that you use the bottle of juice to refresh the pleasant scent on the cards, which are designed to sit on coat hangers. Only Florence's SMN, which has long set the benchmark for old-fashioned grooming products, could fashion such a silk purse from the sow’s ear that is insecticide.
£38 (Stockists: 020 7460 6600)