Design expert Max Fraser is on a one-man mission to educate the masses about the products, trends and happenings the capital has to offer. He has recently launched a clever little guide, timed to coincide with the London Design Festival. Consider getting hold of a copy to be your first step on the path to enlightenment.
Divided by area, each section begins with a map and a walk suggested by a local design expert, be they shop owner, writer, brand consultant, or maker. There then follows a comprehensive list of reviews of design stores and galleries within that area, each illustrated by colour photographs. Lastly — and arguably Fraser's masterstroke — is the section suggesting cafes, restaurants and hotels nearby. After all, no one should buy a sofa on an empty stomach. Oh, and there are also some insightful mini-essays about design trends wedged in-between.
You can buy a copy for £10 (possibly even from the man himself) at the London Design Guide pop-up shop at the Living Room, 1-5 Exhibition Road, London SW7, until 27 September, or through the website, www.londondesignguide.com