The new prince of the pop promo

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The true auteurs of the pop video world - the likes of Michel Gondry, Spike Jonze and Chris Cunningham - are celebrated not just for the inventiveness and technical prowess, but for the way in which their videos are somehow, unmistakably, theirs. Joining their ranks is Martin de Thurah, an exceptionally talented Danish painter-turned-director, whose work is strange, beautiful, haunting and ambitious.

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Above is his new video for the Danish band Mew and their track "Introducing Palace Players" (from their forthcoming album, No More Stories...) in which strange boxes appear and emit lasers at snails for no particular reason, but with weirdly mesmerising effect. You may also have seen his stunning "dust storm" video for Glasvegas's "Flowers And Football Tops" and below is his short film "HOME", which also happens to be the most beautiful IKEA ad ever made. 

You can see more of his work at www.baconcph.com