As the weather (slowly) heats up, we’re seeing more men ditch those scraggly Hoxton barista beards and opt for a less hirsute style or even a clean shave. Remember them? Some might say it’s about time.
Naturally, with increased facial acreage comes a need for a little more TLC. Facials for men, previously the final frontier in male grooming treatments, are becoming more discreet and – more – effective.
While most of us still see the facial as the preserve of middle-aged women in white robes on 'pampering' spa days, as well as a slightly unpleasant and intimate experience, a new wave of treatments are backed up by some bona fide science. Maybe it's time for a reassessment.
If you’re battling tired eyes and overdry skin, for example, you could follow the fresh-faced master Justin Timberlake, who's an advocate of something called an Intraceuticals Infusion, which uses an oxygen-based treatment to instantly hydrate the face. With Australian academic research behind it, Intracuticals is drenched in buzzwords – like "Hyaluronic Layering". Translation? firmer, smoother, morning meeting-ready skin. Interesting.
JT’s testimonial? “It makes my skin look dope!” Well he would say that wouldn’t he.
Consider it worth a try when looking to disguise jetlag-inducing international travel…or a pint too many.
£135, with Atoxelene boost £185