The man with the most influential haircut in Britain is not David Beckham.
It is, in fact, a 27 year-old model from Wolverhampton. His name is Ricki Hall and you've probably never heard of him.
Despite this, he spends his days being contacted by people on twitter and Instagram letting him know that they're going to ask their barber for a 'Ricki Hall'.
Forget Golden balls, It's Ricki's hair that matters.
Download the new issue of Esquire Weekly, out tomorrow, and find out why.