Pop lothario and one-time man bun advocate Harry Styles has cut his hair, causing greater ripples across the western world than any event since Reformation.
Naturally as a men's website preoccupied with style and grooming, we consider it our duty not only to applaud the young Styles' move towards a more classic look but also inform the rest of you how to achieve the look yourself.
Luckily Adam Brady, from Esquire's favoured barber Ruffians, was on hand to deliver an early verdict.
"Harry's new look seems to be in keeping with this season's trend," he says.
"It's an all scissor cut, messy and embracing of his hair's natural wave. You don't need to have had long hair to achieve the look. Just apply a paste or a salt spray to the roots of your hair, and rake through with your hands to give body and volume."
Brady added that he hoped Styles' chop would hasten a wider trend for men's hair away from what has become one of the most derided looks in the history of male grooming.
"Styles was one of the last celebs to embracing the man bun, perhaps the very public manner in which its removal was announced could signal its slow and painful death.
"My prediction that over the coming months we will see a lot of long men's hairstyles getting the chop treatment to something close to a short back and sides."
Harry apparently donated his ponytail to the Little Princess Trust, a charity that provides wigs for children with cancer, which is all the more impressive when you consider he probably could have pocketed a few million if he sold it on eBay.