Rihanna Directs Cara Delevingne In Edgy New Puma Campaign

​Crossing the road has never looked so good

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Here's something you might not know: as well doing the whole music thing, Rihanna is also Creative Director at Puma, and she's pulled a real power move by drafting in former Esquire cover star Cara Delevingne for the brand's latest trendy campaign.

Titled 'Do You' (very millenial, that) Rihanna directs Cara in a series of urban fitness shots featuring cafes, dogs and crossing roads, which can be very dangerous.

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Speaking about the campaing, Cara described the slogan as: "To 'Do You' is to take ownership of yourself and finding the power within that ownership —it's a very powerful statement.

 "It's about accepting who you are, no matter your faults. 'Do You' is about finding your truth and sticking to it."

And, presumably, flogging a few trainers.

Take a look at the photos below.