The launch - Thom Browne eyewear


Thom Browne doesn’t hang about. First the American designer did ankle-bearing suits and now he’s bringing his idiosyncratic vision to glasses.

The collection, Browne’s first, has been produced with American eyewear manufacturer DITA. Featuring 20 styles inspired by “studio artists, designers and professors” from the fifties, shapes are flattering, frames feel (and are) expensive and the overall effect fits well with Browne's typical look.

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Our pick? Featuring ear-hugging arms, titanium mesh side cups and customised nosepieces, Browne’s pizza-round frames are as strong as his suits — and for a twice-nominated menswear designer of the year — that’s saying something.

America’s menswear sweetheart talks us through his latest venture:

I’ve worked with Brooks Brothers, Moncler Gamme Bleu and now DITA. My partnerships seem to happen quite organically. For the past three seasons I collaborated with DITA to produce eyewear for the show, and when it came to expanding the business, sunglasses seemed a natural progression.

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On his inspirations
Like most Americans I grew up with Ray-Bans and they were the only sunglasses I ever wore. The glasses I’ve created — particularly the round shapes — are inspired by those worn by professors and scientists in the fifties — not movie stars; the mesh side cups on some of the frames are influenced by welding goggles.

On his customers
This collection is exciting because I’ve never seen glasses like these and I think people will find them refreshing. They’re aimed at my core customers, but the collection is also a way of introducing people to the Thom Browne brand. I’m interested to see who my new customers will be.

On the fashion world
I guess I’m calm because I run a lot and I’m generally laid-back, I don’t tend to get involved in the fashion world or keep up with the drama, it makes life easier. To be able to do things that people respond to is a real luxury.

What do you think?

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