We applaud specialisation. For reasons we can’t quite put our finger on it feels reassuring to buy something from a company that only sells one category of product – gloves, for instance, or shoes.
So we are full of admiration for Archie Foal, a new brand that (so far) only sells shooting socks to men who probably don’t shoot. The prices are pretty steep, but then they always are for shooting socks and these ones are at least made from a mix of merino wool and angora.
From £43 per pair www.archiefoal.com