Happy socks = happy feet

With men embracing loud socks more readily than ever before, a few savvy companies are catching on to the fact that feet are now, more than ever, fair fashion game.

It's long been said that men feel they can get away with more in the sock department, purely because it's an area of an outfit that's rarely ever seen, and it's a fact that Happy Socks, a relatively new player on the scene, took ready advantage of. Lately, companies such as Ayame and Sasquatchfabrix - who make up for in quality what they lack in pronounce-ability - have been taking sock patterns one step further.

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While the patterns are perhaps a little too loud to be worn in professional situations (unless you happen to be Jon Snow), they're the perfect counterpoint to a relatively subdued autumn outfit.

www.happysocks.com
www.sasquatchfabrix.com
www.ayameuk.co.uk

Words by Jason Dike