Shopwatch

Bosideng London

Most Popular

Meet the Chinese super-brand with its sights set on the UK.

Last month, on a conspicuous corner of London’s retail heartland, an enormous new store opened its doors, but you’d be forgiven for not being immediately au fait with its proprietor.

Home to Bosideng, the Chinese super-brand known out East for its high quality down-filled jackets, the flagship shop is the label’s first base in Europe.

Advertisement - Continue Reading Below

It’s home to the new Bosideng London collection, designed exclusively for the UK market.

An impressively pulled together capsule of double-breasted flannel suits, elegantly cut jumpers and — of course — super-insulating jackets, our pick from the AW12 collection is this immaculately cut padded blazer in navy wool flannel.

Team with a pair of selvedge jeans and a red cashmere crew-neck jumper (Bosideng do a nice line in those, too) for a punchy cold-weather look.

Most Popular

Navy padded down blazer, £225, bosidenglondon.com
8 South Molton Street, London W1
+44 (0)207 2903170

What do you think?

Common Projects Chelsea Boots
Shoes
Share
An Expert Guide To Choosing Your Perfect Autumn/Winter Boots
​The 5 classic boot styles you need to know about for Autumn ​
Style
Share
Tom Hiddleston Looks Ridiculously Dapper In The New Gucci Tailoring Campaign
No vests allowed
Fashion
Share
Four Trends You Need To Shop From Polo Ralph Lauren's New London Store
They've opened their doors to London — and fit right in​
iPhone 7
Gear
Share
The Brilliant Tip That Makes Any iPhone Run 10 Times Faster
And it only takes 10 seconds
Gear
Share
Ten Great 1990s Supercars You Totally Forgot
Only 1990s kids will remember these supercars
David Bowie
Fashion
Share
The 10 Commandments Of Wearing A Suit
The sacrosanct​rules that will help you get the most out of your tailoring​
Fashion
Share
Esquire Edit: The Best of John Lewis' New PRESENTING Collection
The department store demonstrates how the high street is still a great place for new designers
Shoes
Share
Adidas' Newest High-Tech Sneaker Is A Thing Of Beauty
Introducing the Futurecraft M.F.G.
Burberry show
Fashion
Share
Welcome To The Burberry Revolution
​How one of the biggest names in menswear just changed the fashion game for good​
Nike Hyper Adapt
Shoes
Share
Nike's Self-Tying Trainers Finally Have A Release Date
​They're not the Air MAGs, though, unfortunately​​