Friday evening in the Harrods menswear department saw the UK launch of the fall/winter range of jackets from Ma.Strum, the new label headed up by American designer Donrad Duncan. The collection is based on the archives of the legendary Massimo Osti, of Stone Island and CP Company fame.
Lorenzo Osti, Massimo’s son, was at the event, along with Duncan, the former creative director of Victorinox. He has long been an admirer of Osti’s work, and told Esquire: “I never met him, sadly, but after only five minutes of talking to Lorenzo I knew I wanted to do this collection.”
As a tailor’s grandson, Duncan was drawn to Osti’s attention to detail and choice of fabrics. He said: “We aim to preserve his values with Ma.Strum. It’s alway about the functionality, first and foremost, never about fashion. Fashion is something that comes later, when people buy the garments because of the quality.”
As for the name, he told us: “Ma simply stands for master, while ‘strum’ means rhythm. So it’s ‘master rhythm’." Mark O'Brien