Understated French label APC, they of the trademark raw denim and clean-cut staples, have just opened a new shop on Dover Street in Mayfair.
The suitably minimalist store is divided over two levels and will house the brand's entire collection - good news for its cult UK following who have previously had to make do with edited highlights sourced around the capital. It's not their first foray into London - they used to have a shop on Ledbury Road but founder Jean Touitou closed it when the landlord hit them with a 5oo per cent increase in rent. Hopefully, this'll be a more permanent arrangement. APC, 35 Dover Street, London W1 (020 7409 0121; www.apc.fr)