Steve McQueen's posthumous career in advertising continues to go from strength to strength. Following on from the McQueen-in-a-Mustang Cornfield ad from 2005, Tag Heuer has gone the extra mile and put him in a race with Lewis Hamilton.
Take a look at the preview clip here, in which Lewis has been integrated into original footage from 1970 classic Le Mans. "We shot Lewis from the same angles and with the same lighting," says brilliantly-named director Max Casanova, "but in front of a green screen, so we could then integrate him into the original images."
We don't know who actually wins yet, but you can help decide by voting yourself here. It's all to mark the 40th anniversary of McQueen's favourite watch, the Monaco, now available in the form of the Monaco LS Chronograh Calibre 12, below.