Shaving product least likely to produce catastrophic blood loss

In our quest for the most effortless (and bloodless) shave, we’ve yet to find a more effective ally than Aesop’s Moroccan Neroli Shave Serum (£21 for 50ml).

The price tag may seem at the sharper end of the bathroom shelf, but when you consider each bottle delivers 50 perfectly measured doses of aloe vera, sandalwood and neroli-based protection, it starts to justify the outlay. As important as the unique, mildly oleaginous (a grooming term for oily) barrier it provides between you and A&E is the fact that - unlike a gel or foam – this serum is also easy to liberate from the basin afterwards.

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